In just the last few months, there have been articles recommending Historic Rugby as a great destination by the Atlanta Journal, the Nashville Tennessean, and others. A website called The Culture Trip called us one of the “10 most beautiful small towns in the South.”
2016 marks the 50th Anniversary of Historic Rugby, Inc., the organization created by the visionary Brian Stagg to preserve our village and to help convey its history to the world. We have a lot planned for our Golden Jubilee, and we’ve been working hard to prepare, with:
* A newly-renovated Harrow Road Café featuring a fresh new menu
* A Commissary that has been re-merchandised, with new vendors and great additions
* Historic buildings (including Kingston Lisle and Pioneer Cottage) that have been cleaned and refurbished through specially organized volunteer efforts
* An energetic staff that has vowed to make our 50th year the best yet.
In the offseason, we devoted major resources and time to repairing infrastructure and correcting issues with building and administration technology that we had put off for a long time. We invested in new software for member relations and for handling transactions in the Harrow Road Café, the Commissary, and Visitor Centre.
These improvements have given us the tools to move forward much faster and to compete with much bigger organizations for tourism dollars. But the investment did reduce our operating and marketing funds at the beginning of the season, when our revenue and resources are at their lowest.
This is where you can help. With a gift that lets us take full advantage of what we’ve put into place.
Your donation will help us with operational expenses until we can rebuild our reserves in the next few months (in fact, sales trends are already indicating growth). Donations for marketing can help us use the publicity we’ve been receiving to sustain and build more interest in Historic Rugby throughout the Southeast, bringing in more visitors and more income.
We believe that we should “strike while the iron is hot,” and that Historic Rugby has the best opportunity in many years to bring new groups of people-young and old-to see what is so magical about our village.
Could you make a donation? We are careful stewards of your money, and we have new volunteers with special expertise in marketing and management that will help us make every penny stretch. We believe your gift will be an investment-we will build the awareness and appeal of Rugby so that we have solid, healthy revenue growth.
Since we opened this spring, the most frequent phrase we’ve heard from visitors is, “we’ll be back.” With your help at this critical time, we believe we can bring folks back, time and time again.